霓虹紀錄 neon record – 單眼佬涼茶 single-eyed man herbal tea

2018.04.29 | 廟街 151 temple street 從1950 年代開始,「單眼佬涼茶」已經鎮守油麻地廟街。 不能想像廟街這方地面少了這單邊鋪面,不能想像這片天空失去這正直大幅的霓虹招牌。 招牌頂小字橫寫「春和堂」,主題由上至下。 亮燈時,小字和外框紅色,招牌字白燈。 single-eyed man herbal tea has been basing at temple street in yau ma tei since the 1950s. just wish this historic shop & business and true people’s brand to stay healthy and keep its longevity for long. the neon signboard is simple and neat, […]

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霓虹記錄 neon record – 泉章居 & 華夏別墅 chuen cheung kui & hua ha guest house

2018.02.25 | 旺角染布房街 yim po fong street 從旺角東火車站走落亞皆老街,抬頭張望,視線落在染布房街,因為兩個大型的霓虹招牌。 前面『華夏別墅』屬「純粹租房」式的賓館。斗大楷書只為一個訊息,告訴你這裡有房出租。 後面『泉章居』則花巧多。圖像有皇冠包圍「金牌鹽焗雞」,標示其招牌菜;文字強調「正宗客菜」;主角是其金漆名號。搜尋資料,才得知這是「當代草聖」于右任大師的墨寶。後知後覺,連番審視觀賞那揮就灑脫的字體,對此七十多年歷史的飲食行尊,多一番感受。 插寫于大師的資歷,他是清舉人,同盟會成員,民國政府的開國元老,亦是中國書法名家。 yesterday afternoon i took a different route after exiting the mong kok east train station and there we have some great street scenery discovery. walking on argyle street, looking around. two neon billboards drew my eyes to the skyline along yim po fong street. […]

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【樓上文字系列 words on building series】「純粹租房」、新新照相 “rooms for rent only” & “fresh new photo studio”

2018.02.06 | 青山道250 & 248 castle peak road 「純粹租房」是時鐘酒店的典型告白。網上搜尋,250號這棟唐樓1961年入伙,也找到此門牌時鐘酒店的資料。樓已舊,生意也應該不新。但這樓上的文字風景卻蠻風雅的。舊款綠色階磚,配襯紅色界飾,還有紅色立體雕字,陽光斜照影落。 248號的唐樓,年份應該相當,同一樓層另一門生意。平面招牌字也是紅色,字體老實方穩。可惜日久失修,其中一個「新」字不堪歲月掉了半邊。 有趣是兩組招牌字,猶如貼對門神互相呼應,一邊從左至右,一邊由右至左。 the 3-d chinese characters read from left to right means “room for rent only”. this is a common slogan for hourly room renting business used since old hong kong. even though such kind of business is usually “look down” by people, the presentation of […]

Read More 【樓上文字系列 words on building series】「純粹租房」、新新照相 “rooms for rent only” & “fresh new photo studio”

櫥窗廣告 - 趙光利參茸行 shop window – chiu kwong lee hong

2017.11.30 | 文咸西街  6-10 bonham strand west  中式的參茸海味,歷史根源長久,但觀念和操作上,都可能與今天重動物權益物種多元永續有所衝突。在上環一帶老字號,還有將鹿茸珍品放在櫥窗作「生招牌」,每次經過,都替商店和老闆擔心,會否有日遭激進的動物權益關注人士打破商店窗戶,並有進一步行動。 趙光利參茸行放在櫥窗的,則可愛得多;看畫可感受已有相當年份,有美術和歷史的份量。 所用的中文和英文字體,也極有體面和美工。畫框所用花紋有如中式建築中門窗的雕飾。 大幅燈箱照明的廣告畫前,並有產品和道具(抑或有歷史的物品?),包括高麗參、自家的珍珠末、湯壺(?)。 antler in tonic cuisine has a long history in chinese culture. it may not go with modern days’ concept of animal rights and protection. setting aside the argument, this commercial painting is full of nostalgic and aesthetic values. there is the style of chinese scenery […]

Read More 櫥窗廣告 - 趙光利參茸行 shop window – chiu kwong lee hong