新填地街招牌文字風光 signage and chinese character scenery at yau ma tei

2017.05.07 | 新填地街基道小學對面  reclamation street opp. kei to primary school

通渠公司絕對是香港街頭宣傳界的天王。每次看到通渠的舖或宣傳標語,馬上感覺一股堅實的霸氣。

這家工程公司有趣地掛著多個招牌,在大廈外牆向街較大型的招牌。在舖外天花再有燈箱招牌,下面加膠片詳細列出服務範圍。還不夠,再來手繪彩色字樣加中文字電話號碼。好熱鬧的招牌陣勢。

drainage and aqueduct services is a real profession, but it at the same time represents a grass root industry as well as street-art novelty – in old districts’ back lanes or street corner, one is bound to see the two chinese characters “tong kui (gully clearing)” handwritten or painted accompanying a phone no.

this is a stall providing handy services including drainage, plus many others like renovation and electricity & water works.

obviously “tong kui” is one of the important services. three out of the four signage the stall displays highlight it. of course what draw my interest is the kind of obsession of this stall, it is not showing one and not two or three but four signboards. one hangs outside up on the facade of the building. the other three are hanged down outside the stall. one in the form of a light box, one is a plastic board, and the most exciting one is a paper-hand drawn piece. so hong kong, busy and never enough.   

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