霓虹招牌 – 長興燕窩莊 neon billboard – cheung hing swallow nest chong

2017.4.2 | 永樂街 132-134 wing lok street

霓虹燈不單是賣廣告,且是霓虹技藝與美感的融匯,包括色彩、光影、書法、美術,而在這個燕子餵哺的呈現中,還感受到自然韻律和親情的流露。

the yellow and red of the main signage highlight an imperial air. after all swallow nest is perceived as a high-class tonic food to the chinese.

solid and proper chinese characters read from right to left the name of the shop.

the best part, mama swallow flies in “slow motion” to the nest the feed the chicks.

yup, neon light can play animation too.

salute all neon light masters!

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