霓虹招牌 – 東方表行 oriental watch neon sign

2014.4.6 | 德輔道中 133 des voeux road central

近日M+的網上展覽「探索霓虹」激發我重新發掘香港的招牌。

m+ is now holding an online exhibition called neonsigns.hk. it stirs back my interest to pay attention to these almost outdated commercial artform.

我慣於日間活動,所以少了機會正式欣賞霓虹的真光彩。不過店鋪招牌在日照下,還是饒有意思的。

星期天,意外地發掘有些招牌即時日間也亮著。上環電車路上,有東方表行。德輔道中133號店大概是此老牌表鋪的老店甚或總店。店面鋪名下寫著1961年。

而霓虹招牌,好老實。端正標出店的中英文名字。

i am a day person. that means i have much lesser chance to appreciate the full beauty of neon light. to my surprise, i spotted a lighted neon sign around noon time at sheung wan this past sunday.

oriental watch is an old chain of watches shop in hong kong. this particular store could be the oldest in the chain, dated back to 1961.

the neon sign reflects the honesty and down-to-earth style of shops back in the mid-20th century.

oriental watch

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