tram ad spotlight 電車廣告選
2014.1.17 | eastern street 東邊街
for those non-chinese readers, this tram ad is about dried scallop from hokaido, japan.
here is the background. it is now the last month of the year according to lunar calendar. so everyone is gearing up to prepare for the chinese new year. during this time, many tram ads are around the new year theme, such as cookies and candies that are good gift choices; while dried scallop is a traditional and auspicious ingredient in family union meals as well as good for presenting as gift.
i can’t help smiling every time i see this tram ad. don’t you agree it is quite amusing as well an honour for a dried seafood product being blown up and promoted and dashing up and down across hong kong island?